WORK EXPERIENCE

Chief Marketing Officer | ikan-ikon | Remote (2024-Present)

At ikan-ikon Marketing, she leads the construction of intelligent marketing frameworks that empower small business owners, creatives, consultants, and founders to scale effectively with clarity, alignment, and speed using tools like the ikan-ikon Generator™, Sticky Spider Web Marketing Plan™, and Sticky Calendar™ taught in flagship Masterclasses.

• Drove +276,359 year-over-year e-commerce visits and $156K in revenue growth
• 11,823+ monthly conversions from cross-platform content pipelines
• 564% email growth and $166K in revenue through funnel realignment
• 249,328 organic reach per campaign post
• Created impactful SMM campaigns with +113% to 447% engagement growth, reaching 2.25M viewers
• Mentored cross-functional creative and marketing teams to build cohesion and accountability across remote and hybrid environments
• Led multi-format campaigns: SEO, SMM, PPC, email, blog, web dev, press, collateral, and trade shows
• Integrated data analytics and behavioral psychology into strategic decisions

Signature Work & Clients:

• Campaigns for corporations, civic agencies, hospitals, colleges, nonprofits, and private clients across the U.S.
• Led national media and digital press campaign strategy for high-profile events and figures
• Created automated, template-driven marketing ecosystems that clients continue to use years later

Select Programs & Systems:

• Sticky Spider Web Marketing Plan™ (strategic planner + automation-ready content system)
• ikan-ikon Generator (modular AI-ready content planner)
• Full Suite Masterclass: Omni-directional Strategy, Cross-Platform Execution, and Daily Embodiment

Platforms & Tech Stack:

• HTML, CSS, JavaScript, PHP | MySQL (structuring, live database integration)
• UI/UX and Funnel Systems | SaaS Generator Development | FTP, cPanel, phpMyAdmin
• Security and Permissions Frameworks for Modular Content Systems

Marketing Manager | ikan-ikon | Remote (1999 – 2024)

• Started as a freelance graphic designer and web designer serving local clients and grew into a full-scale marketing strategist
• Managed SEO website development, social media, PPC, trade shows, collateral materials, print production, events, press releases, blogs, and more
• Led marketing and advertising campaigns for sectors including health, tech, retail, and transportation
• Delivered +6,677% sales, +11,823 conversions, and +2,100 leads monthly through strategic campaigns
• Maintained top Google SEO rankings since 2009 (within 24 hours–4 weeks)
• Achieved 564% email click rate growth, generating +$16K in revenue
• Optimized Google Ads campaigns, saving $13,178/month and generating $175K in annual revenue

Partnerships: (Hybrid) [2017] Cobra, [2016] Servpro®(On-Site) [2011–2012] Krasun Industries, [2010] Shea's Auto, [2009] Sabby's Auto

Agencies: [2002–2004, 2011–2012] AZ Communications, [1999–2000] College Internship at Ad Agency

Notable Clients: U.S. military, Three Rivers Community College, City of Sierra Vista AZ, Town of Groton CT, Middlesex Hospital, United Way of the Virginia Peninsula, Next Door Solutions (Silicon Valley), two U.S. politicians, The Sports Doctor, Dr. Tamburri (Prostate Second Opinions)

Marketing Manager | Aery Aviation | Remote (2021 – 2022)
 

• Managed $250K marketing budget, launched website and logo, developed funnels and online brand guide
• Orchestrated groundbreaking event with Governor Northam, local leaders, City of Newport News, and the Williamsburg/Newport News Airport, generating substantial media coverage, securing grants and contracts
• Created 3D walkthroughs showcasing facilities, redesigned building blueprints to optimize operations, and handled all print project management, including swag and new signage for each building
• Coordinated Quarterly Town Halls luncheons with in-person and online presentations across 6 states via Teams
• Curated storytelling holiday treat experiences gifts from all of Aery’s customer locations around the world
• Nurtured 2–6 multi-million dollar leads per month through social media and email marketing, which also collected 517 engagements, +14,957 impressions, and +86 referrals. Revitalized a previously banned email list, achieving a 44.81% open rate, 0.009% unsubscribe rate, and 0 abuse reports

Aery Aviation Media Attention:

This is a link to news coverage where the owner of Aery Aviation thanked me for planning the event, which required working with the Governor's office and the City of Newport News: https://youtu.be/eZi0FFA0MCM?t=319 (Fact Correction: The time of the phone call you will hear in the video was actually a text message at 5:44 pm.)

Here are links to the news pages:

https://www.wavy.com/news/local-news/newport-news/northam-making-economic-announcement-in-newport-news-on-tuesday/

https://www.governor.virginia.gov/newsroom/all-releases/2021/september/headline-909020-en.html

National:

Aery Aviation plans $15.3M expansion in Newport News - The Washington Post

Aery Aviation plans $15.3M expansion in Newport News (apnews.com)

Aery Aviation Plans $15.3M Expansion in Newport News | Virginia News | US News

State:

Aery Aviation to add 211 jobs, expand Newport News HQ | Virginia Business

Aery Aviation plans $15.3M expansion in Newport News (wvva.com)

Virginia Governor: Aery Aviation to Expand in Newport News | STL.News

Aerospace Company to Expand in Newport News, Create 211 New Jobs | Virginia Economic Development Partnership (vedp.org)

Virginia Governor Ralph Northam - September: https://www.governor.virginia.gov/newsroom/all-releases/2021/september/headline-909020-en.html

Aery Aviation to add 211 jobs, expand Newport News HQ | Virginia Business

Local:

Newport News aerospace company expanding, adding more than 200 new positions | WAVY.com

Governor Northam announces aerospace company expansion in Newport News (wtkr.com)

Aerospace company in Newport News set to expand and bring new jobs to the area | 13newsnow.com

Governor Northam announces aerospace company to expand in Newport News - YouTube

Newport News aerospace company announces $15.3M expansion, 211 new jobs - Daily Press

Press wire:

Aerospace Company to Expand in Newport News, Create 211 New Jobs - EIN Presswire (einnews.com) 

Print Shop Manager | Earnhardt Auto Centers | Chandler, AZ & El Paso, TX (2006 – 2008)

• Secured all manufacturer’s cooperative advertising funds, plus gained additional $20,000 per year.
• Gained national media exposure for the Megalow at 2008 SEMA Las Vegas from press kits
• Wrote “Drivin' Arizona Roads” radio and TV jingle that was on air for over 5 years

Marketing Communications Coordinator | U.A. SAIT | Windham, CT (2003 – 2005)
 

• Enhanced visibility for 1,300 international distributors with flyers, print ads, and POP displays, and improved  distributor training registration process, Extranet website, and trade show marketing
• Achieved $20,000 in annual cost savings via streamlined advertising strategies and cooperative advertising

Marketing Communications Coordinator  | USA MCO | Phoenix, AZ (2000 – 2001)
 

• Created archival system, departmental processes, marketing plan, and published industry articles with enhanced  newsletter readership by collaborating with on-staff Doctors and Nurses
  
   

EDUCATION 

Harvard Business School Graduate Certificate in Marketing Management (deferred)
Earned Bachelor of Arts in Multimedia Visual Communications | Collins College, Tempe, AZ
Minor in Business and Marketing | Three Rivers Community College, Norwich, CT
Fine Arts degree | Norwich Free Academy, Norwich, CT

Graduated Salutatorian with a cumulative 3.86 GPA/4.0, Dean's List all but one semester in six years of college.[Nominated for the Founder's Award upon college graduation, Entrusted as acting Presidency by the Incumbent, then elected by student body as President of the Student Government, Women's City Club Art Award, 2nd place Charcoal Division, Vince Lombardi Art Award.]
 

Certificates: 
Harvard Business Review's Branding in the Digital Age, CORe Program Overview Harvard Business School Online, Google Academy (Analytics, Ads, and Tag Manager, Level 8 Google Guide), SEO, Flash MX1&2, CSS, PHP, Ruby On Rails, AS9100D/ISO 9001:2015, Quality Management System/ISO 9000:2003, U.S.P.S. Every Day Direct Mail Design (EDDM), Recreational Programming, Event Planning, U.S. Navy's Protecting Privacy Information Security
 

Conferences (By Invitation): Google Summit, U.S.P.S. National Postal Consumer Council (PCC) Day

TECHNICAL SKILLS

Graphic Design & Web Design: Adobe Creative Suite, HTML, CSS, JavaScript, PHP, WYSIWYG editors, Content Management Systems (CMS), Ruby On Rails (beginner)
Project Management Efficiency: Microsoft 365, Monday, AirTable
Email Marketing: MailChimp, Constant Contact, Remarkety
Social Media CRM: 121 Engage, Agorapulse
SEO: SEM Rush, Google Analytics, Server Analytics, Google Web Master Tools
PPC: Google Ads, Bing Ads, Facebook, Instagram



AWARDS & ACCOLADES
 

• Inducted into the prestigious Marquis Who's Who 2023
• Quality Management Award for Expedient Excellence in achieving 5-star Dealership status
• Exemplary Achievement Award from the United States Navy and Morale, Welfare & Recreation

PRESS COVERAGE

• Successfully advocated for FDA restrictions on harmful substances, showcasing public awareness from 2001-2019
• Hot Rodding Magazine
• Truckin Magazine
• Diesel Power Magazine
• American Journal of Managed Care
• 2001 Profiles in Excellence in Managed Care